Flash & The Future of Interactive Content by Adobe Corporate Communications POSTED ON 07-25-2017 A dobe has long played a leadership role in advancing interactivity and creative content – from video, to games and more – on the web. Where we’ve seen a need to push content and interactivity forward, we’ve innovated to meet those needs. Where a format didn’t exist, we invented one – such as with Flash and Shockwave. And over time, as the web evolved, these new formats were adopted by the community, in some cases formed the basis for open standards, and became an essential part of the web. But as open standards like HTML5, WebGL and WebAssembly have matured over the past several years, most now provide many of the capabilities and functionalities that plugins pioneered and have become a viable alternative for content on the web. Over time, we’ve seen helper apps evolve to become plugins, and more recently, have seen many of these plugin capabilities get incorporated into op